Have you ever stopped and wondered why some people make a lot of money in their direct sales home business and make it look easy? What is unique about how they do business? Is it their hard work ethic? Yes, but that doesn’t explain the critical difference, in my observation. They think differently. They don’t just think bigger, they think with unlimited abundance!
The difference between an entrepreneur making $4,000 a month and one earning $40,000 a month isn’t so much in the way she/he works, but in the way she/he thinks!
Studies have shown the current diversity of independent business owners and their demographic trends: The majority of American salespeople and our most productive and loyal customers in are baby boomers. (currently between the ages of 45 and 60)
Those in their 30s to early 40s (Generation X) seem to be the best recruiters. This is primarily because they became disillusioned with corporate America and went into business looking for someone they could trust.
Today the fastest growing age groups looking to start their own business are those over 55 and the Y Generation (between the ages of 18 and 28). Generation Y ( currently between the ages of 10 and 28) are looking for the valuable life. They want to be needed, define success in relationships, not material things. They want a close relationship with family, a comfortable and inviting home, a healthy spiritual life,and an enjoyable career. They think and believe in ABUNDANCE.
Yet Baby Boomers as a rule think with more of a scarcity mentality. Why? Here are my thoughts: Boomers were raised by parents who experienced the Great Depression during their formative years; therefore survival and security were HUGE motivators. Often there was not enough food. They were not in the habit of wasting anything. If there were seven peas left after dinner, they saved them in the refrigerator!
While this “Greatest Generation” handed down many positive, strong values, one unfortunate legacy they gave us as a result of their hardship was a “SCARCITY Mentality”. Society, too, has reinforced this small thinking. We rarely heard a foreign language growing up, had only three television channels and a couple of good radio stations. We stayed within a ten mile radius of home until adulthood. We were cautioned to play it safe and avoid risk. Dreaming was often discouraged as foolhardy.
The older Baby Boomers gave birth to Generation X, the younger ones Gen Y, who cut their teeth in the opulent 80’s and came of age with the vast resources of the world-wide web at their fingertips. Many have traveled abroad by adulthood, and they communicate daily with internet friends on the other side of the globe. How does their abundance mentality contrast with the lifestyle mindset of their parents and grandparents?
Let’s compare a scarcity mentality with an abundance mentality:
- A scarcity mentality will focus on lack while the abundance mentality believes that the sky is the limit, focusing on endless possibilities!
- A scarcity mentality causes you to think small and the abundance mentality while an abundance mentality always thinks big.
- With a scarcity mentality you argue for limitations and believe in them. An abundance mentality accepts no limitations and is willing to outgrow them.
- When you have a scarcity mentality you hold tightly on to things with a fear of loss. An abundance mentality believes that everything can be replaced.
- A scarcity mentality resists change and abundance mentality embraces change.
- With a scarcity mentality there is a ceiling on thinking resulting in a ceiling on income. An abundant mentality has no limit on income expectations!
- If you have a scarcity mentality you are fearful about taking risks. An abundant mentality will willingly take calculated risks.
- A scarcity mentality will give reluctantly while an abundant mentality will always give generously.
- The “Status Quo” is good enough with the scarcity mentality. Excellence is the standard with an abundance mentality.
- A scarcity mentality believes that resources are limited-that is , not enough time, money ,customers, space, and help to go around. An abundance mentality believes that there is plenty to go around for all and is very resourceful.
- When you have a scarcity mentality, low sales are expected and as a result a fulfilling prophesy. An abundant mentality will invest wisely in business with expectations of high sales, understanding that you must spend money to make money.
- With a scarcity mentality, there is a belief that things would have been great “if only”.. An abundant mentality believes that the best salesperson has not yet been recruited- anything is possible!
- In direct sales a scarcity mindset will cause you to fear over-committing your schedule, continuously frustrated with postponements. When you have an abundant mentality, you are relieved by postponements because intentionally overbooking!
An illustration of this can be taken directly out of the Bible with the parable of the talents. A rich ruler gave one of his servants one talent, another servant five talents, and yet another ten talents, asking each to do business while he was gone. When he returned, the one with ten had added ten more through investments, and the ruler was thrilled. “Well done, good and faithful servant, I could trust you with that, so here is more. You’re promoted!”
The one with five added five more , doubling his talents and he, too, was promoted. Then the ruler visited the man with one talent, to find that he had just buried his talent, because he was afraid of losing it. Instead of praise, the ruler took that man’s one talent and gave it to the man who had invested ten and earned ten more.
The moral is this: we are to take what God gives us, invest and multiply it in faith, so that we have more to give back to Him. There is a vast difference between “Playing to win”, and “Playing not to lose”. Don’t pass along the habit of scarcity thinking and its consequences to your children.
To break the cycle, we must learn to expand our vision – to see how things look from His perspective. The next time you fly, sit in the window seat. As the plane takes off, watch the world expand exponentially below. That never fails to amaze and remind me how big the possibilities are, and how very short-sighted my thinking can get. How often do we go to the ocean with a teaspoon? Here’s the long-range consequence of how we choose to discipline our thoughts:
We choose our thoughts. Our thoughts determine our actions. Our actions determine our habits. Our habits form our character. And our character determines our destiny.
Expand your vision for yourself and others. Pray for resources, while you work as if you are the greatest salesperson who is yet to be noticed. Dream big, think big, and act big. From now on, resolve that you are going to take control of your thoughts. Chart your course for an abundant outcome! The choice is yours. Think big for an abundant change.